Why this Kolaveri?

After watching a big ad fight between the TOI and The Hindu, I decided to read both the papers. Both contained the same news but the prioritisation and the size of column for each category of news were the ones that made a difference. But this is not what I am going to blog now.
An Advertisement of a furniture mart really caught my attention today. I don’t remember the tagline exactly, it was something like, ‘This will definitely win your neighbour’s jealousy’. Did they think we will buy their furniture to get great pleasure in seeing the rush of envy in our neighbour’s eyes than the comfort of their product?

Almost all other ads carried the same news. Fairness creams said, use me. All will look at you with envy. Garment shops said the same thing. Electronics stores said ‘Get things from my shop. You will save more than others and all will feel jealous on you.

One recent popular sentence came to my mind after seeing all this. ‘Why this kolaveri?’
Gone are the days when we went to get things we require. Marketing skills should be to list the advantages of a product and to tell the consumer to get it. It has now become like ‘I am better than this and that. Get me’. But do we think we really need it?

Also, we have started something like a race and a stream of jealousy between us and our surrounding. When we get a cushioned chair to sit comfortably, why should we think our neighbours feel envy about it? Getting a flawless skin should be for health reasons and not for a ‘fight for survival’ with the other gender.

This hatred goes on with nothing positive coming out of it. Day by day we lose every healthy relationship surrounding us with all those stupid idiotic illusions. The TV ad jingles are the first thing a kid learns to speak when his/her parents are ardent TV watchers. So, is it not the right time we learn to sit and think about the products we buy by just seeing the ads and educate the upcoming generation.

Please do start thinking friends.